"It's a changing world and it's changing by every minute," that's how Mr. Jeff Gralnick put the new age media and Internet revolution sweeping the media world during "How to Become Me" lecture series inaugural lecture. Special Consultant to NBC News for Internet and New Technology matters Jeff spoke at College of Media & Communication (CMAC), a part of Rai Foundation Colleges on October 9, 2006. Chief Guest Mr. Saeed Naqvi also gave insights of his illustrious career to the CMAC students. The program began with the welcome note by Ms. Nymph Kaul, Director Rai Foundation Colleges.

Chief guest Mr. Naqvi informed the students that how he accidentally entered media and than went on to become a doyen in the media world. He shared his experiences regarding the modest beginnings and subsequent journey to become the most illustrious international affairs journalists of the country. He stressed on need of credibility and human face of journalism. He said present day journalism is of speed where balance is even more important.

The series' principal speaker Jeff started his career on news desk at CBS News, as copy person for television news than he became broadcaster and now he overseeing Internet revolution changing the way we live. The guiding words and philosophy of his career are Change Happens Be Ready. He said that technology has changed the way we broadcast news. A viewer has various sources of information and that has made the job of journalists more challenging. The new concepts emerging from new technology - Citizen Journalists, Blogs, News & Television on mobile phone - will empower the user like never before. The world is witnessing creation of a new blog, every sixth second. He said nobody knows what it would be like down the line two years, as the changes are coming faster than ever.

He further said that there is no space for journalists to fear. Their responsibility is to inform people in a fair, balance and unbiased manner. With new media and Internet it's more challenging to remain balanced. He said, "As a media person you've just few seconds to decide because it's there live before you may even know." The new media is all about excitement so one should remain excited about the latest and the changes occurring every now and then.

The students were ecstatic to have two stalwarts among them. Rajiv Ratan CMAC student said, "My dream came true when I met two such iconic figures in one day." The Dean of CMAC Ms. Kakul Rizvi thanked Mr. Naqvi and Jeff for taking time out from their busy schedules to share their gem of ideas about latest and best practices of the media world.